BillThompsonMIEV
Posts: 137
Joined: Thu Jul 19, 2012 8:43 pm
Location: San Antonio, Texas

WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Sun Sep 09, 2012 5:06 pm

Most of us agree the i-Miev is a great car, but minimal sales detract from it. Does anyone have an e-mail address of a marketing person associated with Mitsubishi, that I can express my concerns? TV ads are non existent here in San Antonio, TX and print ads are nothing.

iMiEVNZ7
Posts: 122
Joined: Mon Feb 13, 2012 7:45 pm

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Sun Sep 09, 2012 5:45 pm

Hi Bill, Same here in NZ, no great amount of advertising from Mitsubishi, and no incentives from government here. no road tax here for electric car though until 2020...

We hope to be able to show the car at fairs to get more people to experience it. :)

MLucas
Posts: 833
Joined: Thu Jun 07, 2012 8:52 am
Location: Niagara on the Lake, Ontario, Canada

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Mon Sep 10, 2012 7:54 am

Go to the automotive web sites and place a review of the i. There are very few on Edmunds and Cars.com compared to the Leaf or the Volt. We need to get our review numbers up. When I'm interested in a product I read the reviews of Joe Average on different sites to help me get a balanced opinion. These reviews do help sell.

Second, act as a salesperson. Tell everyone you know about how much you love your i MiEV. When people approach you about the car, let them sit in it and see the outstanding features. Tell them how much you are saving and calm their fears about driving an EV. I've talked to many total strangers and let them sit in my car when they approach me with questions.

Like Dylan...I went electric.

  • Purchased: June 29th, 2012
  • Mileage on June 29th, 2013 - 25,431 km / 15,802 miles
  • Mileage on June 29th, 2014 - 51,286 km / 32,616 miles

List of Oil Spills: http://en.wikipedia.org/wiki/List_of_oil_spills

MarkC
Posts: 1
Joined: Tue Sep 25, 2012 5:42 am

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Tue Sep 25, 2012 6:01 am

I just joined the forum today because I wanted to post this comment. I want to buy an electric vehicle but as yet I have not. I am building a 6.8 KW solar array and am looking at all the information I can put my hands on to learn more about the EV's on the market. I want to know if an EV fits my needs. When I buy one, I want to drive emissions free :mrgreen:

That said, a short while back the wife and I went to our local Mitsubishi dealer to look at and drive an i-MiEV. They had two sitting out front and one in the show room. The youngest salesperson they had {looked to be mid-20's} came over and asked what we'd be interested in. When we told him, he looked astounded and tried to steer us to something else, because the i-MiEV wasn't good for much, short range, cramped interior, I could drone on with more. We did drive the car, but in the process he managed to make us wish we hadn't bothered. He did show us how awesome the stereo was with its booming bass. I'm in my 50's and the stereos output is not a primary consideration when making a purchasing decision for me.

Finally, he was unable to answer any of the questions we had about the car. He did not know why the car had a plug in port on both sides at the back. He is one sure example why sales of this little car is less than it could be. Salespeople who don't know anything about the car should not be allowed to talk to potential customers about it. They do more harm than good.

I swill be lurking and learning all I can from you good people.

MLucas
Posts: 833
Joined: Thu Jun 07, 2012 8:52 am
Location: Niagara on the Lake, Ontario, Canada

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Tue Sep 25, 2012 6:31 am

Hi MarkC, welcome to the forum. Tell us where you are from (unless you are wanted in five states - then closest proximation :lol: ) - that tells us a lot about how this car will perform for you as weather and temperatures greatly affect the range of the vehicle. How far you plan to drive with it and what kind of terrain you encouter on your daily trips all matter as well.

Yes, I agree - that was the worse salesperson ever for the i MiEV! The dealerships hate the electric car, because they make so much money off of the service departments. The car is only the razor, the razor blades are the constant service you need on a gas car (aka I.C.E.). The electric car needs very little service, your first appointment on the i MiEV is like 10 months to a year from purchase.

Don't give up on the i just yet. Yes, you'll find a lot of unfavorable reviews online but you will find some good reviews, too. Those that know the i, love it and understand its benefits. I've had mine since the end of June and have had no issues whatsoever with it, its been absolutely perfect - going above and beyond my expectations. I started looking at the Leaf and after driving the i, I decided to go with the i instead. The i was much more fun to drive and has more usable space than the Leaf. The $6k less price tag sealed the deal, I just didn't need all of those fance instrumentations and doodads that the Leaf offered. I've gone and visited the Leaf forum and there are quality and battery issues with the Leaf that the i has not presented with yet.

Ask any question you like and there are plenty here that will give you their honest opinion.

Like Dylan...I went electric.

  • Purchased: June 29th, 2012
  • Mileage on June 29th, 2013 - 25,431 km / 15,802 miles
  • Mileage on June 29th, 2014 - 51,286 km / 32,616 miles

List of Oil Spills: http://en.wikipedia.org/wiki/List_of_oil_spills

joev
Posts: 51
Joined: Sun Jul 01, 2012 3:07 am
Location: Long Island, NY

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Tue Sep 25, 2012 6:45 am

Welcome Mark C!
MLucas said it all. We have had ours since July 2, 2012 and just love it!!!
We recharge from our PV system so it was a no brainer to get an EV.
Keep looking at the posts here and you will be able to make a better decision as to the i fitting your lifestyle and expectations.

sandange
Posts: 883
Joined: Thu Jul 05, 2012 2:21 am
Location: Quebec, Canada
Contact: Website

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Tue Sep 25, 2012 6:48 am

Hi MarkC

When we went into our Mitsubishi dealer closest to us, we asked to talk to a sales person about the I Miev (They had 1 on the showroom floor, ( it ended up to be the one we bought).
This dealership had several locations and they immediately referred us to their other branch several miles away to consult with their specifically trained sales person for the I Mieve .
I our case this rep (Hugo) is an EV enthusiast had answers for all our questions, allowed us to take several Long test rides and has become a some what of a fiend.

Weekly I travel to see family and stop buy the dealership for a free top off Charge and speak with Hugo, exchanging EV news we have recently discovered .
I pass on a lot of info discussed here on this forum and he often share this information with his l Miev clients as well.

If you can, ask to speak with another rep more learned in EV or maybe try to visit another branch that is more helpful.

The group here will certainly be happy to help you with your questions too.
Last edited by sandange on Tue Sep 25, 2012 12:21 pm, edited 2 times in total.
Puey Bluey 2014 Miev
88,850 miles, 143,000 km
Previous EVs
Blackie - 2012 ES Miev 2 years - 67,000 km / (41,630 miles)
Total Electric miles driven 130,480 miles (210,000 km)
http://thecordstead.blogspot.ca/

BillThompsonMIEV
Posts: 137
Joined: Thu Jul 19, 2012 8:43 pm
Location: San Antonio, Texas

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Tue Sep 25, 2012 10:30 am

Welcome to the forum MarkC. I took delivery on my MIEV on 31 Jul 12. This forum really helped me in my decision to buy. My experience with sales people was a little better. He had some knowledge. I do not regret the decision to buy, and I even got about a $1,400 discount. Feel free to PM me if you have some specific questions. If you PM me, please include your e-mail address, so I can address your questions more thoroughly. Bill Thompson.

nt2w
Posts: 86
Joined: Sun Aug 12, 2012 5:33 am
Location: Potsdam, NY

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Tue Sep 25, 2012 1:02 pm

I'll add my "hello" and welcome to the forum, MarkC. MLucas and I have very similar situations and impressions of the car, I bought my i-MiEV June 29 and currently have 2500+ happy miles on it. The car suits my needs very well- my commute is 10 miles round trip which I do between one and three times a day, every day, charging up overnight at Level 2.

Bought the i because it was $5000 cheaper than a Leaf (and didn't have the video-game interior), the range was suitable for my situation, and I wasn't interested in a Volt or PHEV since I've been driving all-electric since 2007 (why go backwards if I don't have to?).

As you lurk, you'll see a lot of conversations developing about winter driving, which should be a good discussion of range vs temperature- the topic has been "hot" during the summer for the Leaf drivers, not so much for us that we can tell.

Your PV installation sounds interesting- PV+EV is really a great way to go if you can swing it- full energy independence! My PV array generates about 2000 kWh a year, which should be good for somewhere between 6000 and 8000 miles of solar-powered driving depending on calculations. The array you're looking at is more than 4x the size of mine so you'll definitely be good for 25k+ miles per year!

Sorry you had a bad experience with the salesman... don't let it bring you down!

Again, welcome!

Rich
2012 i-MiEV ES, Black (owned 6/2012-4/2014)
Aerovironment Level 2 EVSE
Powered in part by 1680W of Photovoltaics

Don
Site Moderator
Posts: 2676
Joined: Thu May 10, 2012 3:55 pm
Location: Biloxi MS

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Tue Sep 25, 2012 3:41 pm

MarkC wrote:That said, a short while back the wife and I went to our local Mitsubishi dealer to look at and drive an i-MiEV. They had two sitting out front and one in the show room. The youngest salesperson they had {looked to be mid-20's} came over and asked what we'd be interested in. When we told him, he looked astounded and tried to steer us to something else, because the i-MiEV wasn't good for much, short range, cramped interior, I could drone on with more. We did drive the car, but in the process he managed to make us wish we hadn't bothered. He did show us how awesome the stereo was with its booming bass. I'm in my 50's and the stereos output is not a primary consideration when making a purchasing decision for me
Welcome Mark!

It's unfortunate you had such a poor experience at the dealership, but I suspect it's not that uncommon - Ours wasn't much better, though at least they did try to sell us the car we came to look at

It's a completely different technology than anything else they have on the lot (obviously) and Mitsubishi does require any dealers wanting to sell them to get a couple people trained on the car, but I think the real problem is there is very little profit margin for the dealer (or the salesman) when they actually sell one, so they'd much rather steer you toward a cheaper car which they make much more money selling and servicing

We bought our car over 4,000 miles ago in early May and it's turned out to be an excellent choice for us. We have no plublic charging stations anywhere in our neighborhood, but we knew going in that we could do just about anything we needed with the car just by recharging at home, so it's worked out really well - Even if we did have public charging opportunities, it really wouldn't change how we use the car . . . . it would still be much cheaper to recharge it at home

I think if you'll carefully evaluate what you need in the way of local transportation, how far you need to go, whether or not you'll need to recharge at your destination, how many times per day you'll be able to home charge, then you can feel pretty confident going in as to whether or not this car will work for you. With your big solar array, this could be a really inexpensive way to go long term . . . . assuming the car will do what you need it to

I agree with the others - Try another dealership, even if it's one too far away to get the car home from - They might offer to deliver it to you if you bought from them

Don
2012 iMiEV SE Premium, White
2012 iMiEV SE, White
2017 Chevy Volt Premier
2014 Ford Transit Connect XLT SWB wagon, 14,000 miles
1979 Honda CBX six into six

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