Archsteve wrote:I think small-medium sized cities are very practical markets for the MIEV. The average commute is very low, so the fear of running low on charge is not there.
The problem is getting it serviced, since the local dealer is not trained. One solution would be to send the trained technicians to the smaller locations to maintain cars.
Both good points, and I think overlooked in EV marketing generally. Service is an especially interesting problem for smaller markets without a Mitsubishi dealership. I realize our EVs don't need much
service, but anything
that requires towing/flat-bedding or lengthy stays at waystations is going to be a showstopper for many buyers (myself included). At that point, if Mitsu won't set up remote service centers, heck, buy a Leaf.
I remain convinced that, for most of the country, EV marketing efforts targeting medium-to-large cities are misdirected. Sure, EVs are "city" cars in the sense that they're ill-suited to the life of long-haul commuters in the exurbs. But large urban areas can sprawl for many miles in all directions, so even people who generally do all their work and errands within their own neighborhood often need to travel to other parts of town that would at minimum push uncomfortably close to range limits (which, as we all know, only decline with battery age). The big cities of the west coast may have begun to address this with a network of public chargers, but they are the exception; for cities in most other places, public chargers range from few to pitifully few, and DC fast chargers (the most practical option for grabbing significant power "on the way" as opposed to at the destination) are thin on the ground indeed (last I checked, 57 east of the Mississippi, 57 total in AZ & TX, and 126 in the left coast states).
On the other hand, EVs are perfect for life in a city like Albuquerque, a middle-sized town with a mild climate that's quite far from everywhere else (and yes, with its own Mitsubishi dealership, locations on each side of town). Living anywhere in the city, everything one needs is in easy range from the charger at home - range and public charging infrastructure are just not issues. EVs should be much more heavily marketed in such places for their practical benefits, rather than giving in to the bias toward targeting fashionable "urban sophisticates" with appeals to green wonkery.