Vike wrote:The most credible story I've heard so far is that Nissan set the U.S. price for the Leaf lower than Mitsubishi had expected, and they were stuck at the end of an expensive development program with a less appealing car that cost so much to build that they couldn't sell it profitably at a competitive price. In other words, they had to sell 'em at a loss to sell 'em, and they sure weren't going to spend advertising dollars trying to boost those transactions. While I sort of understand that story, it doesn't jive with later statements that they were "disappointed" by sales and had to "re-think" their electrification plans; at the end of the day, I think the "losing money" story is close to the truth and their more recent statements are part of some scripted performance justifying actions planned long ago. That's the real self-fulfilling prophecy. We should probably count ourselves lucky that we wound up getting our neat little 'lectro-buggies at a price subsidized at so many levels.
Vike, I think Mitsubishi got caught with their pants down. So, instead of saying, whoops, we messed up, they simply say they're "disappointed" and have to "re-think" their strategy. It's about not looking bad and not admitting they failed. In the end, that's all subjective anyway - I think they did a great job getting a quality EV to me before (or roughly the same time as the Leaf) any others, and with the best value. Let's hope the EVs keep rolling out after a very brief PHEV honeymoon.