alohart
Posts: 377
Joined: Wed Apr 25, 2012 10:15 am
Location: Honolulu, HI, and Uppsala, Sweden

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Sun Jan 13, 2013 1:44 pm

While listening to NPR's Wait Wait … Don't Tell Me! on their Website today, I was surprised to hear and see a Mitsubishi i-MiEV ad!

Image

Opening the media player several times resulted in Toyota ads as well, but it seems that i-MiEV ads play as often as the Toyota ads, so there is some decent exposure there. NPR listeners are probably a good target audience for the i-MiEV. Let's hear and see more of this!
Aloha,
Art
Honolulu: 2014 BMW i3 BEV (formerly 2012 i-MiEV SE)
Uppsala, Sweden: 2000 Honda Insight

Vike
Posts: 400
Joined: Sun Jun 10, 2012 8:25 pm
Location: Albuquerque, New Mexico

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Tue Jan 15, 2013 10:42 am

alohart wrote:While listening to NPR's Wait Wait … Don't Tell Me![/url] on their Website today, I was surprised to hear and see a Mitsubishi i-MiEV ad!
...
Opening the media player several times resulted in Toyota ads as well, but it seems that i-MiEV ads play as often as the Toyota ads, so there is some decent exposure there. NPR listeners are probably a good target audience for the i-MiEV. Let's hear and see more of this!
I feel really bad having to point this out, alohart, but I'm guessing the overwhelming majority of visitors won't see that ad. You're being tracked, and the ad's targeted to you because the site ties to a service that identifies you as someone interested in the i-MiEV. I see the same sorts of things all over the web. BTW, this demonstrates how badly this kind of micro-targeting can miss the mark - we already own the car, so the ad buys are wasted.
2012 Silver ES w/QuickCharge+DRL/foglights, Eaton Level 2 EVSE, since 9/9/2012

jray3
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Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Tue Jan 15, 2013 11:09 am

http://insideevs.com/nissan-prices-new- ... on-notice/

Ok, it's happened. You can now get a LEAF cheaper than an iMiEV, and it's made in America.
:?
Maybe I should stop putting so many miles on my i- diminishing it's value as a collector's item...
HowEVer, one can't ignore the value of the last 16,000 miles of use, at positive cash flow. Waiting another year for a bargain LEAF wouldn't have been near as much fun!
2012 i-SE "MR BEAN" 94,000 miles
2000 Mazda Miata EV, 78 kW, 17 kWh
1983 Grumman Kurbwatt EV,170 kW, 32 kWh
1983 Mazda RX-7 EV 43 kW 10 kWh
1971 "Karmann Eclectric" EV 240 kW 19 kWh
1965 Karmann Ghia Cabriolet

alohart
Posts: 377
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Location: Honolulu, HI, and Uppsala, Sweden

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Tue Jan 15, 2013 7:03 pm

Vike wrote:I feel really bad having to point this out, alohart, but I'm guessing the overwhelming majority of visitors won't see that ad. You're being tracked, and the ad's targeted to you because the site ties to a service that identifies you as someone interested in the i-MiEV.

Ah, you're probably correct although I have a "do not track" header sent with every Web request (which advertisers are free to ignore) and run Ghostery to block tracking as much as possible.

With the Leaf S priced lower than any i-MiEV starting this spring, Mitsubishi must do much more than just advertise to compete successfully. Mitsubishi missed its opportunity when the i-MiEV was the least expensive EV.
Aloha,
Art
Honolulu: 2014 BMW i3 BEV (formerly 2012 i-MiEV SE)
Uppsala, Sweden: 2000 Honda Insight

NeilBlanchard
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Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Wed Jan 16, 2013 6:34 am

I'd like to point out that improving the efficiency of the *car* would sell more, because the range could be significantly improved. If the i MiEV was as low drag as the EV1, it would have a range of 98 miles or so.
Sincerely, Neil

http://neilblanchard.blogspot.com/

Don
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Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Wed Jan 16, 2013 3:37 pm

If improving the 'efficiency' meant a less practical shape, then I wouldn't have bought one. The excellent use of space with adequate head and foot room for 4 normal sized adults plus significant cargo room was one of the things that sold me on the car. I'll happily trade a few miles of range for that

BTW - There are people who have driven the car 98 miles on one charge just as it is. I pretty regularly get 80 to 85 miles. It often takes me 2 or 3 days to use that many miles, so giving up practical use of space would gain me nothing of value while making the car less useful for the way we use it

Don
2012 iMiEV SE Premium, White
2012 iMiEV SE, White
2017 Chevy Volt Premier
2014 Ford Transit Connect XLT SWB wagon, 14,000 miles
1979 Honda CBX six into six

Vike
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Joined: Sun Jun 10, 2012 8:25 pm
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Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Wed Jan 16, 2013 4:17 pm

jray3 wrote:Ok, it's happened. You can now get a LEAF cheaper than an iMiEV, and it's made in America.
:?
Maybe I should stop putting so many miles on my i- diminishing it's value as a collector's item...
HowEVer, one can't ignore the value of the last 16,000 miles of use, at positive cash flow. Waiting another year for a bargain LEAF wouldn't have been near as much fun!
I've started another thread on this specific issue (though obviously relevant to this topic as well).

I couldn't agree more (about it being less fun to wait yet another few months for the cheapo Leaf), though here in New Mexico I wasn't able to get the i-MiEV I wanted until after Labor Day (Mitsu did a terrible job filling pre-orders, a few folks were able to walk in off the street and buy one off the floor before I got mine, but none exactly matched my order sheet). I'm comfortable with the car's value to me for the price paid, and so far have really enjoyed owning and driving it.

Personally, I prefer the cheerful utility of the i's character to the Leaf's bland franco-futurist sculpting and game controller interface, though I freely admit that's a matter of idiosyncratic taste. As long as I can keep it running at reasonable cost (mainly hope the mechanicals don't wear out too quickly and can be fixed at less than extortionate prices), I see no reason to part with it any time soon unless some avid car collector were to offer me a good price to own a little EV history (not holding my breath on that one :roll:).
2012 Silver ES w/QuickCharge+DRL/foglights, Eaton Level 2 EVSE, since 9/9/2012

jray3
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Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Thu Jan 17, 2013 10:04 am

"bland franco-futurist sculpting and game controller interface" -gotta love that review!! :lol:

Our car just dropped off the radar of the leading eco-car buying guide.
http://www.greenercars.org/highlights_greenest.htm

After being named Greenest Car of 2012 the i-MiEV was not even mentioned in the 2013 list or press release "due to anticipated low sales volumes", yet they list the compliance-cars Fit and Focus. :? Talk about your self-fulfilling prophecies- time for some letters to the editor!
2012 i-SE "MR BEAN" 94,000 miles
2000 Mazda Miata EV, 78 kW, 17 kWh
1983 Grumman Kurbwatt EV,170 kW, 32 kWh
1983 Mazda RX-7 EV 43 kW 10 kWh
1971 "Karmann Eclectric" EV 240 kW 19 kWh
1965 Karmann Ghia Cabriolet

Vike
Posts: 400
Joined: Sun Jun 10, 2012 8:25 pm
Location: Albuquerque, New Mexico

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Thu Jan 17, 2013 2:06 pm

jray3 wrote:After being named Greenest Car of 2012 the i-MiEV was not even mentioned in the 2013 list or press release "due to anticipated low sales volumes", yet they list the compliance-cars Fit and Focus. :? Talk about your self-fulfilling prophecies- time for some letters to the editor!
Maybe - but letters to MMNA would be more to the point. Don't get me wrong, I am so happy that unlike actual compliance cars, the i-MiEV wound up for sale nationwide, so I was able to get my hands on one in lil' ol' Albuquerque (where the Prius Plug-In is still nowhere to be seen). But the reality is that selling less than 800 cars all year through that nationwide distribution is beyond pathetic - those are below compliance-car volumes, after all. That's why, given the bare facts, my gripe is less with the Greenest Car editors and more with MMNA execs.

I still don't understand why Mitsu did so little to announce the existence of this car (notice I don't even say "promote"). The only ads they ever ran were those little Normal EVtown spots, which never named the car, never mentioned its price, didn't even indicate that it was available for sale beyond some oddball test market in Illinois (watch those ads again - that's exactly the impression it creates).

If this wasn't a compliance car, I'm not sure what Mitsubishi was trying to accomplish. The most credible story I've heard so far is that Nissan set the U.S. price for the Leaf lower than Mitsubishi had expected, and they were stuck at the end of an expensive development program with a less appealing car that cost so much to build that they couldn't sell it profitably at a competitive price. In other words, they had to sell 'em at a loss to sell 'em, and they sure weren't going to spend advertising dollars trying to boost those transactions. While I sort of understand that story, it doesn't jive with later statements that they were "disappointed" by sales and had to "re-think" their electrification plans; at the end of the day, I think the "losing money" story is close to the truth and their more recent statements are part of some scripted performance justifying actions planned long ago. That's the real self-fulfilling prophecy. We should probably count ourselves lucky that we wound up getting our neat little 'lectro-buggies at a price subsidized at so many levels.
2012 Silver ES w/QuickCharge+DRL/foglights, Eaton Level 2 EVSE, since 9/9/2012

NeilBlanchard
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Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Fri Jan 18, 2013 8:19 am

Sincerely, Neil

http://neilblanchard.blogspot.com/

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