peterdambier
Posts: 284
Joined: Thu Oct 04, 2012 3:26 am
Location: Bergstrasse, Germany

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Sat Oct 20, 2012 3:07 pm

I come from looking at a foto taken of our i-MiEV in a trailer park, connected to a power socket. It looks like a computer mouse. It even has got a tail, when plugged in.

A computer mouse that looks like an i-MiEV might make it even more popular. Sending the message here is an electric car you can buy. No more waiting
Peter and Karin Dambier, DL2FBA, www.piraten-fraktion-bergstrasse.de

DonDakin
Posts: 376
Joined: Wed Aug 15, 2012 7:10 pm

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Sun Oct 21, 2012 2:25 pm

Hi all,

Here is my shot at increasing sales.....


I am also a bit concerned about the low sales of the car. As an owner I would like to know that the i will be supported for a long time.

I have to admit that this car is really a niche item, a bit like the VW bug.

There is a certain demographic that is a good match for an iMiev.

This my profile of some of the characteristics of a typical iMiev owner:

You already owned or own a sports car or an SUV or (insert your dream car/truck) and you got it out of your system now your looking for next generation fuel efficiency.

You have a predictable daily commute that is within ~75% of the range of the car.

Your fed up of high gas prices and hate the fluctuations/manipulations of the price.

You want or need a new a second car.

You want a 4 door 4 seater.

You want a big area in the back when you fold down the rear seats.

You have some money and you are willing to pay the premium to have it now, you don't want to wait until it's cheap and common place.

You can balance your driving, Fast short runs when you need it, Slower longer runs when you need that.

You are not risk adverse.

You have an open mind and considering the warranty are willing to take a small leap of faith on the new technology.

You have always dreamed of driving an electric car.

You want to drive electric because you think this the the right thing to do for the planet.

It doesn't bother you if some people "look at you funny".

You appreciate everything that has gone into the i and skinny tires don't bug you.

Your a bit of a minimalist.

You don't mind "explaining your car choice to people."

You like being known as "The guy with the electric car"

You believe that the answer to "You bought a pure electric car, That's risky" is "That's true I might upset my wife at the end of the year when I use the gas saving from the car to buy her a $2000.00 gift. And in the second year I might upset my son, and in the third year....."

You would build your own electric car but by the time you did you would wind up with basically an iMiev and it would cost you around the same.

You want a car that can easily fit in your cramped garage.

You looked at an iMiev, got sticker shock, thought about it, shifted Paradigm, then you did the long term math and you want to have an EV grin now and an EVen bigger smile in 15 years when you look at the odometer and see that you saved $30,000 in gas.


Actually that would be my ad for the car. Now all I have to do is write a script shoot,edit and create a viral video on youtube.....

Seriously,

I don't think the iMiev is for everyone on this side of the Atlantic, but to tell the honest truth I think people are really missing out on something if they are looking for a small second car and don't at least consider an iMiev and the long term saving.

People often say go big or go home. I think the iMiev really does go big in terms of getting you from point A to point B for pennies with all the amenities of a normal car. That's what is does best. If that's what you want then go big.... or in this case small. Purchase an i.

Don........

iMiEVNZ7
Posts: 122
Joined: Mon Feb 13, 2012 7:45 pm

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Sun Oct 21, 2012 3:25 pm

Hi Don,
I agree.

I do think also, that if Mitsubishi were to do like Tesla has, and provide recharge stations and give imiev owners power for free, like Tesla has for Tesla owners, that would be a big incentive, sort of like buy a Toyota Pirus, and we will pay for your fuel for the warranty period of the car !.

Tesla has partnered with SolarCity to do this, and SolarCity in NZ has a grid tied 1, 500 watt scheme for an interest free $ 10, 000 NZ, but when we ask three times for a 5 Kw stand alone unit, not grid tied, we never got a reply back.

We got a reply of sorts, not in answer to the request, but an apology for the delay in replying as they had won a solar hot water heating contract and were flat out.

So, if we as a Hire Company of iMiEVs, could obtain funding to put up standalone solar chargers, and put them on the main tourist routes, with fast chargers and normal chargers together, near out in the country cafes or near places people might have a few hours to spend doing something, I really think the imiev would take off in better sales. Currently still only about 7 imiev's sold after one year or more.

If we buy four as we hope to, that would mean we would own nearly a third of NZ imiev fleet, grin, not counting testing cars in fleet use with councils etc.


Holden are expected to sell that many Volt's in about one month in NZ.

The imev is cute and neat and for most of our office work fine for range, for our hire use, if we could only get another 50 km range at 100 Km/ hr, it would be fine also for tourist hire.

For the long range tourist, we have the Holden V8 and next year, likely a Pirus C.


I would really like to invest $ 40, 000 and make a spare Holden Adventra, into a full electric, even for only around town range of say 70 km. A small firm here can make one for us, but I am worried that servicing a non standard car from a small firm might be harder., with electrical parts.

FiddlerJohn
Posts: 241
Joined: Sat Jan 07, 2012 9:51 pm
Location: Bowie, Maryland

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Sun Oct 21, 2012 7:51 pm

DonDakin wrote:... This my profile of some of the characteristics of a typical iMiev owner: ...

Wow. You got me pegged; except, I don't own a garage.

Don
Site Moderator
Posts: 2754
Joined: Thu May 10, 2012 3:55 pm
Location: Biloxi MS

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Sun Oct 21, 2012 8:29 pm

DonDakin wrote:This my profile of some of the characteristics of a typical iMiev owner
I agree with 95% of that actually
You already owned or own a sports car and you got it out of your system now your looking for next generation fuel efficiency
Not really. I'm keeping my Miata . . . . I've had it 13 years and it's still got only 60K on it. I'll probably own it until I die because it's already pretty fuel efficient and I love driving it

You have a predictable daily commute that is within ~75% of the range of the car
. . . . or you're retired like we are and haved no daily commute, but 95% of the trips you normally make are well within the range of the car

You want or need a new a second car
Actually, we really only 'need' one car, but we already had 3 and they all fit into our garage - We sold one and replaced it with the i

You appreciate everything that has gone into the i and skinny tires don't bug you
Nope - The skinny tires bug the hell out of me. When they're worn out I'll probably do something to rectify that. The tires are the biggest single thing about the car that I don't like
You would build your own electric car but by the time you did you would wind up with basically an iMiev and it would cost you around the same
I almost did *exactly* that . . . . but it would have been an electric Miata (without A/C) which is way less practical than the i, and doing it 'right' would have cost me $20K . . . . and even then, it would still be lacking many of the i's features and safety innovations

Otherwise, you pretty much described me to a 't' ;)

Don
2012 iMiEV SE Premium, White
2012 iMiEV SE, White
2017 Chevy Volt Premier
2014 Ford Transit Connect XLT SWB wagon, 14,000 miles
1979 Honda CBX six into six

DonDakin
Posts: 376
Joined: Wed Aug 15, 2012 7:10 pm

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Mon Oct 22, 2012 6:11 pm

Thanks,

I guess my point is that the iMiev has a lot to offer to a pretty wide audience.

As early adopter we may be a little different, but the bottom line is that for the masses they are great little commuter cars. I think a lot of people would identify with some of the items in my list.

On the weekend while we were on an extended run into the city my wife told me to stop praising the car. She said "This car totally meets our needs and I have faith in it. So you can stop stop talking about it..."

It was an eye opening comment. First I guess I talk too much but more importantly: She has already gotten past the fact that it's electric and it has re-gen and A/C and blah and blah, she has arrived at: it just works and I don't need to put gas in it... yippie......

It's only a matter of time before more people come to understand this.

Don.....

Don
Site Moderator
Posts: 2754
Joined: Thu May 10, 2012 3:55 pm
Location: Biloxi MS

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Mon Oct 22, 2012 6:23 pm

Amen :D
2012 iMiEV SE Premium, White
2012 iMiEV SE, White
2017 Chevy Volt Premier
2014 Ford Transit Connect XLT SWB wagon, 14,000 miles
1979 Honda CBX six into six

jray3
Posts: 1564
Joined: Tue Dec 06, 2011 1:05 am
Location: Tacoma area, WA
Contact: Website

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Mon Oct 22, 2012 6:30 pm

Good profile Don- you could write horoscopes ;-P
One thing we could do is pass around the following video link. When a professional automotive journalist is willing to shill for the i, that endorsement oughtta count for something more... AutoWeek Senior Editor (West Coast) Mark Vaughn

http://abclocal.go.com/kabc/story?secti ... id=8855171

Here's his blog on a 3-month i-ssignment I like his writing, in that he's not too cool to gloss over his ignorances, and takes the reader along on a voyage of discovery. By the end, he's geeking out on the car as much as any good forum member here, genuinely enjoying the i in-between his test drives of a new BMW, the LEAF, etc....

http://www.autoweek.com/article/2010072 ... /100729951
2012 i-SE "MR BEAN" 93,000 miles
2000 Mazda Miata EV, 78 kW, 17 kWh
1983 Grumman Kurbwatt EV,170 kW, 32 kWh
1983 Mazda RX-7 EV 43 kW 10 kWh
1971 "Karmann Eclectric" EV 240 kW 19 kWh
1965 Karmann Ghia Cabriolet

jray3
Posts: 1564
Joined: Tue Dec 06, 2011 1:05 am
Location: Tacoma area, WA
Contact: Website

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Wed Oct 24, 2012 2:55 pm

I found a new target market for the car today. Leaving an electrical distributor, there was a posse of homeboys hanging outside a detail shop next door, and they called me over. I'm talking the whole nine yardz- baggy pants draped around heavy boots for steppin', lotsa bling, razor cuts in the hair, and mouths fulla grill. They had never seen such a car, asked the usual (how far how fast how much) questions, and said it would look great airbagged...
I did the nickel tour, motor bay and all, and left 'em all nodding thoughtfully.
8-)
DUE PROPS FOR the i !!
2012 i-SE "MR BEAN" 93,000 miles
2000 Mazda Miata EV, 78 kW, 17 kWh
1983 Grumman Kurbwatt EV,170 kW, 32 kWh
1983 Mazda RX-7 EV 43 kW 10 kWh
1971 "Karmann Eclectric" EV 240 kW 19 kWh
1965 Karmann Ghia Cabriolet

Brian
Posts: 30
Joined: Thu Aug 30, 2012 5:45 pm
Location: Rockford, IL
Contact: Website

Re: WHAT CAN I DO TO INCREASE SALES OF THE CAR?

Sat Dec 22, 2012 12:32 pm

iMiEVNZ7 wrote:Hi Don,
I agree.

I do think also, that if Mitsubishi were to do like Tesla has, and provide recharge stations and give imiev owners power for free, like Tesla has for Tesla owners, that would be a big incentive, sort of like buy a Toyota Pirus, and we will pay for your fuel for the warranty period of the car !.



First, I think Don has channeled most EV owners the same way office workers think that the Dilbert author works at their company. The slight change I would make to Don's list for my situation is I first looked at the Tesla and got sticker shock.

But my soap box topic for the day is the recharging stations. Let's document how extensive the existing infrastructure is for charging stations, whether free or paid sites. I have submitted 5 sites to Recargo.com as an example of how easy it can be to spread the word. I can't imagine any dealership that sells EVs not having at least one free EVSE on their property. That means that although the Leaf, Volt, Focus EV, Spark EV, 500e, Soul EV, E-Golf, and the others that are here or are on their way are competitors; their dealerships should be adding to the EVSE infrastructure. Once the quantity and locations are known for existing stations, it may be discovered that the resulting gaps are not too prohibitive.

I think of the remote charging stations, in the eyes of a non-owner, as training wheels on a child's first bike. They are there as a support system until one is comfortable and confident enough to operate without them. The charging stations, to an experienced operator, are more like a refueling tanker for an aircraft-carrier based fighter jet. Before you leave, you plan your trip if you will definitely need one, but you also know where to locate one if something unforeseen happens.
We can't do much about vehicle cost, vehicle style, or availability where future buyers are concerned. But we can have an effect when it comes to range anxiety. Not by changing the range itself, but by educating the public that the range the car provides is typically adequate. And for the times it is not, there is the potential for publicly available stations to be located nearby.
Owner since 8/22/2012

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