Vike
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Re: Mitsubishi does not want to sell EVs in the USA

Mon Feb 24, 2014 10:54 pm

Mart wrote:Mitsubishi has announced they are moving i-MiEV battery production to a separate facility to avoid the competition with the Outlander PHEV. . . Unless Mitsubishi starts PHEV/BEV production near the Normal plant, I don't see how they could do a ship-to-order system in America within a reasonable time.
I'd heard about that battery move, but I can't pretend I know what it means. At the end of the day, since the cars are built from the same technology, battery supplies are fungible, and it sure sounds like they're under pretty intense demand pressure for the Outlander.

As to the rest, please note that I said ship to order, not build to order. The new i-MiEV comes with a greatly simplified list of options, so what I envision is shipping from large lots on the coasts, perhaps another in Normal (i.e., places from which they're shipping to their dealers anyway). They'd still be selling from inventory, but an inventory with few variations owned by MMNA in just a couple of U.S. locations, not your dealership. Build to order would be completely impractical - I just don't think there'd be any justification for setting up a painting and final assembly facility here for such a small number of cars. You might be looking at a wait if you order near the end of a cycle and you insist on a color that's no longer on hand (I'm going to guess there'll be a lot of silver, the non-color that's least likely to offend), but otherwise you should be able to have it in a week or two.

But again, hard to say. Mitsubishi seems to have gotten just awful at selling cars in North America, so this might involve logistics challenges utterly beyond their capabilities. I hope not.
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AlfredWAB
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Re: Mitsubishi does not want to sell EVs in the USA

Tue Mar 11, 2014 3:30 pm

Well, even if Mitsubishi wants to sell them in the USA, their dealers's don't! At least the one closest to where I live won't.

I had my wife's Ford Fusion Hybrid in for service at the Roseville Automall. So, I decided to walk over to the Mitsubishi Dealership there and talk about the iMiev. Maybe get an idea of when they might be expecting it? The first salesperson didn't have a clue what I was talking about. He finally got a more senior Salesperson out, who told me they have no plans of selling it there. They don't think it will sell well enough to be worth putting in the required charging station. They suggested that I go across the street to the Fiat dealership because they had put in a charging station and were selling their EV.

Really nice representation you have for your company Mitsubishi. Trying to sell your competitors product and won't even carry yours.

Don
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Re: Mitsubishi does not want to sell EVs in the USA

Tue Mar 11, 2014 5:16 pm

AlfredWAB wrote:Well, even if Mitsubishi wants to sell them in the USA, their dealers's don't! At least the one closest to where I live won't.
The decision to carry and sell/service the iMiEV was always left up to the individual dealerships - If they wanted to do so, they had to get sales and service people trained ahead of time. When we bought our car, our dealer had 4 in stock - Two designated for themselves and two others originally designated for another dealership who failed to get the required training done in time

Don
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DaveMiller
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Re: Mitsubishi does not want to sell EVs in the USA

Sat Mar 15, 2014 3:51 am

I see that I-Mievs are now listed on the Mitsubishi web site again:
http://www.mitsubishicars.com/upcoming-vehicles
I think this is good news.
Dave

danpatgal
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Re: Mitsubishi does not want to sell EVs in the USA

Wed Aug 06, 2014 7:11 am

I was kind of hoping that the new really low prices for 2014 would be kind of a boon for the little iMiev. My local dealer sold a 2014 within a month of having it back in May, but they have not received any new stock since then (though the 2012 iMiev trade-in is on the lot). I figured June might be a little low just getting supplies of the 2014 in. But I thought July would see some decent sales boost. I checked at InsideEVs the other day ... ugh, there were only 17 sold in July.

I guess Mitsubishi is a little afraid to really try and market the car or can't build the vehicles due to other constraints. Or they're just pinning their sales hopes on the Outlander PHEV which could give them more margins and be a bigger hit for the US market. That's fine, but it seems to me if you're going to do a couple small enhancements on the iMiev and put in a major price reduction, you were probably wanting to sell the thing. Perhaps we just have a stealth Sergio Marchionne (who is quoted as saying, "Don't buy the Fiat 500e because we lose money") at the helm of Mitsubishi ...

PV1
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Re: Mitsubishi does not want to sell EVs in the USA

Wed Aug 06, 2014 7:47 am

I've given up on trying to figure out what Mitsubishi wants to do with the i-MiEV. There is exactly 1 2014 within 100 miles of me (Altoona, though I think that's farther than 100 miles). A dealer in Greensburg used to have one, they must have sold it.

The dealer where I bought mine had their main i-MiEV guy move to Chicago, and it's turned into quite the experience getting the car serviced.

The piece of paper in my back window has done more to advertise the car than Mitsubishi has done in the US. I've heard one radio commercial in the last 2.5 years. I don't know if it was spurred by my conversation with the guys at the Auto Show, but the timing was too good to not be a coincidence.

With the age of the i (started in 2006) and i-MiEV (in 2010) and the obvious cost saving done with parts sharing, I can't see Mitsubishi still taking a loss on each one sold. Obviously there was a profit margin if making a few things standard knocked $6,000 off the price. The car is quite popular outside NA.
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klindholm
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Re: Mitsubishi does not want to sell EVs in the USA

Wed Aug 06, 2014 9:14 am

Skyline Mitsubishi in Denver has one in stock so I went there to have a look. I have a 2012, and am somewhat interested in the new model due to the price and the DC quick charge (which mine does not have).

The salesman spent most of the time trying to talk me into the Mirage, saying it was a much better car for the money even though I clearly only showed interest in the i-Miev. It was listed at 24,035$ with dealer handling and transportation, etc, the only option it has is the usb port for music. After much time, he said he could go down to 23,501$ which he claimed was invoice pricing.

Then came the kicker, he checked on incentives and laughed as he said the i-Miev is the only Mitsubishi car that they do not offer the $500 loyalty rebate on.

I think this echoes the sentiments on how Mitsubishi treats the i-Miev.

Kevin
2012 iMiev SE

PV1
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Re: Mitsubishi does not want to sell EVs in the USA

Wed Aug 06, 2014 9:47 am

The salesman spent most of the time trying to talk me into the Mirage

Mine tried talking me into a Lancer Evo a few months after buying the i-MiEV (I went back for service about 4 months after buying it). There are Mirage's everywhere, almost more than Outlanders (and definitely more than the new-style Outlander). I had a feeling it would drown the i-MiEV when they introduced it.
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JoeS
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Re: Mitsubishi does not want to sell EVs in the USA

Wed Aug 06, 2014 5:27 pm

A gentleman who had contacted me a few weeks ago through this forum and to whom I gave a test drive ended up going to Southern California to buy his i-MiEV.

Today, I went online and decided to query the Mitsu dealerships in my area to see if and how many 2014 i-MiEVs they have in stock.

First off, the Mitsu corporate website only offers me the choice of five dealerships "closest" to me (less than 50 miles, in my case). They provide links to the dealerships' websites.

None of the Mitsubishi dealership websites offer the i-MiEV in their pull-down search menus. Ignoring that and selecting their entire new vehicle inventories, it looks as though there is no Mitsubishi dealer around here that has an i-MiEV in stock! I expanded to search to Sacramento (over 100 miles away). Same thing. Ergo, none available in Northern California. I started querying the Southern California Mitsu dealerships, but eventually gave up looking as I didn't find any i-MiEVs.

I didn't go to the trouble of calling any dealerships to confirm this.

No inventory = poor sales, methinks.

The Mitsubishi home site http://www.mitsubishicars.com/ still prominently displays the i-MiEV and touts the Pike's Peak electric performance as well.

I don't get it, but suspect that i-MiEV production is battery-limited, with the bulk of the batteries going to the Outlander PHEV.
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iwatson
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Re: Mitsubishi does not want to sell EVs in the USA

Wed Aug 06, 2014 7:34 pm

JoeS wrote:I don't get it, but suspect that i-MiEV production is battery-limited, with the bulk of the batteries going to the Outlander PHEV.


What's not to get? Dealerships are independent businesses that sell Mitsubishi vehicles. In 2012 When the I-Miev first came to the U.S. the local Mitsubishi dealer in our city ordered three. After 18 months on the lot they sold them for less than they paid for them (fire sale) just to get rid of them. In addition these little cars have little if any profit in them for the local dealer, and it's so much easier to sell an Outlander or Lancer that they just might make a little money of.

So It's a hard sell to convince the average Joe (Sorry JoeS) to buy an electric car, it doesn't make any money, and they don't want to get stuck with them again. Only a high-volume dealer or a risky son-of-a-gun is going to stock it.

I'm quite sure you could go into any Mitsu dealer and order one for full boat, but finding dealers that stock them might be tough. Last month Mitsubishi was dead last in plug-in car sales in the US, selling only 17 copies of this little jewel. That's a shame too! It's a great little car, but I guess very few people can see the value in it!
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